Recently the Berkeley Press Team attended “A Conversation about the Future of Advertising” held at Google Headquarters, New York.  Given that we work in Social Media, it makes sense that we need to stay on top of trends, plus it gave us an opportunity to hang out at Google and meet other people in the industry.

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As usual, Alex dressed the part

The invite said,“The Association for a Better New York (ABNY) cordially invites you to an evening panel discussion, Q&A and reception about the future of advertising, with an emphasis on digital and social media.” The mission of A Better New York is simple, to make New York a better place to live and work.  If you’re interested in events like these, you’ll want to get on the ABNY mailing list here.

Here’s what we learned from the Panelists

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Shameless self promotion of twitter account begins now

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There’s that word from the title!

Jonathan Perelman is the VP of Agency Strategy and Industry Development at Buzzfeed.  FOMO is the Fear Of Missing Out, the reason why you wake up in the morning and check Facebook first, or why you start to hyperventilate when your phone needs to be charged and you can’t find an outlet.

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Other symptoms include posting selfies while you’re asleep

Social Media Team Member Jasmine adds her own observations:

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Mindless retweets? No. Sharing good stuff? Yes.

We’re all used to being plugged in: socially, electronically, news, and art.  So what does this mean for the future?  For one thing, creativity and finding a hit with your audience requires many attempts.

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Or, you’re PERFECT

John Osborn, President & CEO of BBDO, which is a giant ad agency, in fact the second largest in the world and was founded in…1891.  Wow!  We think that’s good advice even if you aren’t the CEO of a huge multinational company, no one can win 100% of the time, the important thing is to keep trying.

So, you like to stay plugged in and you’re not afraid to fail, how do you make a successful living creating the work that you enjoy?  Tara Levy, Managing Director, Ads Marketing for Google has some advice for you:

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Google Glass videos don’t count.

A good example is YouTube.  YouTube stars can make millions of dollars by sharing videos of themselves making music (Lonely Island, Boyce Avenue), applying makeup (Michelle Phan), or being funny (Jenna Marbles, College Humor).  Their work contains the values Tara outlined above.  Read more about these YouTube creators here.

The big takeaway of this talk is that you can use what you know about social media and advertising to work to your own advantage.  If you want to make funny videos, and truly devote all of your time to it, there’s no reason you can’t make a living doing it.  Just because you aren’t the next NBC News Anchor doesn’t mean we don’t want to see you.  Because as Meagan quotes below,

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More like cat videos, but point well made.

We couldn’t agree more!  You might be the next Pablo Picasso, but on Snapchat.  Elijah, take us out–

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And then we had a snowball fight in the lobby.

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About christinaseeber

Christina Seeber is a Social Media professional in New York City, currently working for Berkeley College. Follow her on twitter @socialmediabk

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Knightline News, New York City

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